HomePuneSteelmen of Pune: How two brothers turned around a sluggish steel supply...

Steelmen of Pune: How two brothers turned around a sluggish steel supply chain | Pune News

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Navi Mumbai Airport, inaugurated in October 2025 by Prime Minister Narendra Modi, was still under construction when they needed a specialized quality metal part that was not available in the market. A call was sent to Enlight Metals, a Pune-based company, which was disrupting the steel supply chain. “We were given a schedule to deliver the material. It was challenging, but we were able to successfully procure the raw material from a factory and deliver it,” says Vedant Goel, Founder and Director, Enlight Metals.

In the financial year 2025-26, the company had delivered 75,000 tonnes of metals by the end of the third quarter. By the end of this quarter, it is targeting 1.25 lakh tonnes. There are more than 500 clients, including Tata Motors, Mahindra, Pune Metro and airports in Pune, Udaipur, Ratnagiri and Navi Bombay.

order to chaos

Most people don’t think about steel except when something goes wrong. When a subway line is delayed or the launch of a car is delayed for months. The official cause given is “lack of raw material availability,” which, in many cases, means a problem with steel. But the problem is not that there is a shortage of steel in India. The country produces enough steel. The downside is possibly reliability. The steel arrives late or is of the wrong specification or unfairly priced.

At the origin of the Enlight law, Vedant’s deep disappointment at how inefficient the industry was. He had extensive experience working in the steel sector. “If the steel is delayed, a domino effect occurs. The cost of labor increases, there is interest and deadlines are missed,” he says. His brother, Dhananjay Goel, the family’s tech brain, would listen. It was a matter of time before the two decided to work on solving the problem. Dhananjay is also the founder and director of the company.

In 2024, they created Enlight Metals, a drink either Zomato for manufacturers looking for products, such as hot and cold rolled steel coils, mild steel round bars, tubes, beams, beams, plates and channels. At that time, deliveries would take three to four days. Enlight leveraged artificial intelligence and other technologies and logistics to incorporate the concept of 24-hour delivery.

Nerves of steel

Initially, not many people thought the idea would work. Steel trade is based on personal commitments and agreements and there was uncertainty about online steel booking. The brothers persisted in overcoming skepticism: They came to work at 9 a.m. and stayed there until 3 a.m., and it paid off.

“We currently have two dark stores, in MIDC areas of Pune and Mumbai. And soon we will open 10 dark stores,” says Vedant. “Wherever we have a good industrial area, we are going to set up dark stores so that regular items can be delivered to our customers within 24 hours,” says Dhananjay. He adds that the current government is putting a lot of pressure on Digital India, which is giving them a boost.

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The number of visitors to the platform, inquiries and orders is constantly increasing. In the next financial year, Enlight aims to triple its business. “From 500 manufacturers, we want to expand it to 1,500. Our plans are to start covering India very soon,” says Vedant.

Dipanita Nath is a senior assistant editor at The Indian Express, based in Pune. She is a versatile journalist with a deep interest in the intersection of culture, sustainability and urban life. Professional experience: Before joining The Indian Express, he worked with other top news organizations including Hindustan Times, The Times of India and Mint. Primary specializations: She is widely recognized for her coverage of the climate crisis, theater and performing arts, heritage conservation, and the startup ecosystem (often through her “Pune Inc” series). Narrative Approach: His work often uncovers “hidden stories” of Pune, focusing on historical institutes, local traditions and the personal journeys of social innovators. Recent Notable Articles (December 2025) Their recent reports highlight the cultural pulse of Pune and the environmental challenges the city faces during the winter season: 1. Climate and Environment “Pune shiveres on coldest morning of the season, minimum temperature falls to 6.9°C” (December 20, 2025): Report on record cold wave in Pune and IMD forecast for the week. “How a heritage tree mapping event at Ganeshkhind Garden highlights growing interest in Pune’s green heritage” (December 20, 2025): Covers a citizen-led initiative where Generation Z and millennials came together to document and protect ancient trees at a Biodiversity Heritage Site. “Right to Breathe: Landmark NGT orders direct PMC to set standards for pollution from construction sites” (December 8, 2025): Report on a major legal victory for residents fighting dust and air pollution in urban neighborhoods like Baner. 2. “Hidden Stories” and Heritage “Library within Pune that has nurtured the minds of entrepreneurs for 17 years” (December 21, 2025) – A Venture Center library feature detailing how a collection of 3,500 specialized books helps tech startups navigate the product lifecycle. “Before he died, Ram Sutar gave Pune a lasting gift” (December 18, 2025) – A tribute to legendary sculptor Ram Sutar (creator of the Statue of Unity), focusing on his local works such as the Chhatrapati Shivaji statue at Pune airport. “The Pune institute where MA Jinnah was once the chief guest” (December 6, 2025): An archival exploration of the College of Agriculture, established in 1907, and its historic role in India’s freedom struggle. 3. Arts, Theater and ‘Pune Inc’ ‘Satyajit Ray and Ritwik Ghatak were not rivals but close friends, says veteran filmmaker’ (December 17, 2025) – An in-depth interview ahead of the Pune International Film Festival (PIFF) that explores the camaraderie between legends of Indian cinema. “Meet the Pune entrepreneur helping women build and scale businesses” (December 16, 2025) – Part of her “Pune Inc” series, which profiles Nikita Vora’s efforts to empower women-led startups. “How Women Drone Pilots in Rural Maharashtra Are Cultivating a Green Habit” (December 12, 2025): Exploring how women in agriculture are using technology to reduce chemical use and labor. Signature Style Dipanita Nath is known for her intellectual curiosity and narrative approach. Whether he’s writing about a 110-year-old restaurant or the complexities of the climate crisis, he focuses on the human element and historical context. His columns are often a mix of reportage and cultural commentary, making them a staple for readers interested in the “soul” of Pune. X (Twitter): @dipanitanath …Read more


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