The dynamic of Anupam Mittal and Aman Gupta in Shark Tank India 5 It has been very interesting to witness. While the two disagree at times, occasionally they even come together to come to terms. In the latest episode, they closed a joint deal worth Rs 2 crore even though the founders asked for an investment of Rs 90 lakh. The founders of a cleaning product called Urban Wipes appeared on the tank, sharing their range of highly rated cleaning products. His story about building the brand left Anupam Mittal and Kunal Bahl quite impressed.
Urban Wipes is a product range of acid-free cleaning solutions founded by Jaipur-based Dr. Renu Mathur and her daughters, Samridhi and Aapurva. Sharing how the product was born when Renu challenged her late husband to find a hassle-free cleaning solution. Unfortunately, after making a product that made home cleaning easier, Renu lost her husband in 2017 and her small business also closed. But in 2023, his children decided to fulfill their late father’s dream and revived the product in 2023.
So far, Urban Wipes has made lifetime sales worth Rs 10 crore. Claiming to become best sellers on any platform they partner with, the founders got to work asking for an investment of Rs 90 lakhs in exchange for 2 per cent equity, putting the valuation at Rs 45 crore. Sharing her story further, Renu said that her late husband was a chemical engineer; Their factory closed in 1998. They started their own business and launched a washing powder in 2000. In 2006, they moved to Jaipur for growth. Renu started teaching coaching classes at home because she had to take care of the children. He also used to teach at universities and write for magazines.
Hearing this, Anupam Mittal praised her and said, “Aapne bade papad bele hai, sahi mein aapne bohot mehnat ki hai.” After Aapurva and Samridhi also spoke about their educational background and work experience, Kunal Bahl praised Renu Mathur and said, “It is very inspiring to see that you educated your daughters so much.”
After the founders revealed that their father had written down all the product formulations in his diary, which also helped them build the brand, Anupam added, “Yeh ekdum movie type ka scene hai, it’s pretty tremendous.”
Later in the speech, the founders revealed that their product is skin-friendly and a bestseller on e-commerce platforms. They revealed how people made reviews praising the project; They have 35,000 reviews and a rating of 4.1, and were also awarded as a best seller by Amazon last year. While Anupam said, “Aapne papa ka sapna sach mein poor kar diya,” Aman pointed out flaws in the packaging, “Badi hi fuddu packaging hai.”
Revealing that their EBITDA of 16 per cent is positive, the founders share that they made a sale of Rs 6.08 crore in 2025-26.
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Anupam Mittal says: ‘You can kill him’
Shortly after the founders share their sales data, Aman makes the first offer. He says, “I like your team, I will make you an offer. Rs 90 lakh for 5 percent.” Anupam says, “Mera offer le gaye” and adds, “You guys are very kind and the product needs a lot of work in terms of branding and packaging. Until you form a Rs 100 crore company, you should not consider offline sales or launching detergents. You can kill Q-commerce and e-commerce.” It offers an offer of Rs 1 crore for 5 per cent equity, which pales into the valuation at Rs 20 crore.
Mohit Yadav also made the same offer and added, “Kitchen cleaner is your flagship product; you should just focus on that. It has huge potential.” Kunal Bahl chose not to participate in the negotiations, stating that he did not see it as a brand. He said: “Many founders don’t realize that getting into fast commerce has now become 10 times more difficult. At the stage this business is at right now, you will have made incredible progress, but it seems to me like a product, rather than a brand. I’m not clear what the journey from product to brand will be like, so I’ll say goodbye for today.” Namita also opted out, stating that the founders had already received three offers.
Later, when the founders negotiated and demanded that Mohit, Anupam and Aman join in exchange for 3 per cent equity, Mohit Yadav backed out of the deal. Finally, Anupam and Aman made a combined offer of Rs 2 crore for 10 per cent equity. Aman said, “The offer we made was fair, because there is a lot of work that these need, so we will give you Rs 2 million for 10 percent.” Anupam added, “This product needs to become a brand and needs the right distribution strategy to scale.”
After they refused to negotiate further, the founders closed the deal at a valuation of Rs 20 crore, giving Aman and Anupam 10 shares.