In the last episode of Shark Tank India 5The public witnessed the confrontation of two shapewear brands, Krvvy and Invogue Fashion. Although both brands had their strengths and weaknesses, they managed to close deals with Namita Thapar and Aman Guptarespectively. While Krvvy’s excellent quality impressed Namita, the young founders of Invogue managed to win over Aman with their vision and candor. However, when Invogue revealed that actress Malaika Arora was its brand ambassador, itv sparked a debate between Vineeta Singh and Kanika Tekriwal over positioning.
Krvvy is a size-inclusive women’s underwear and shapewear brand that offers premium products for Indian body type and price range. It was started by two engineering students, Anant Bhardwaj and Yash Goyal, from Patiala. Having worked for one of Vineeta’s companies, Yash had a background in investment banking, while Anant had a background in content creation. While seeking funding for Shark Tank India 5, they asked for Rs 1.2 crore in return for 2 per cent equity, putting their valuation at Rs 60 crore.
Krvvy generated revenue of Rs 1.4 crore in 2024-25. In September 2025, they earned Rs 1.05 crore and so far this year their business was Rs 2 crore; However, the brand has had a negative EBITDA at all times. While Namita and Vineeta praised the quality of the products, Anupam Mittal revealed that he met them and rejected them last year. On learning about his income, Anupam said, “Mujhe rone do, kuch laake maaro, main ne aapko decadence kar diya tha jab aapki 2-3 lakh income. (Let me cry, hit me with something because I rejected you, when your income was only Rs 2-3 lakhs). Aman jokingly said, ‘You are not a good investor.'” Additionally, the founders impressed the Sharks when they claimed to have a 4.4 rating on Amazon.
What is Invogue fashion?
Invogue Fashion is an underwear brand; however, they have a fashion-first approach. Founded by Madhav and Ragini Saxena, 25, from DelhiThey come with the promise of being comfortable and seamless. Asking for an investment of Rs 50 lakh for 2 per cent equity, Madhav and Ragini put their brand valuation at Rs 40 crore. Sharing how they have been dating since school days, Madhav goes on to share that he has been an entrepreneur since the age of 12. They started this brand in 2023 and have Malaika Arora as their brand ambassador.
While Namita questioned the finish of the product, Kanika Tekriwal didn’t seem too happy to know that Malaika was the brand ambassador. She said: “I would get a real brand ambassador who was curvier, who wore this all day and went to meetings.” Vineeta also agreed and said, “It won’t be relatable to Malaika.” Subsequently, the founders began to share their income. In 2023-24, they earned Rs 5 crore with an EBITDA of 22 per cent. In 2024-25, its revenue was Rs 5.3 crore with an EBITDA of 17 per cent. So far this year, they have made sales worth Rs 3 crore but have also lost 10-12 per cent.
While the stunning drop in their numbers upset Vineeta further, Anupam asked them why they had a low rating of 3.6-3.8 on Amazon. Aman also pointed out that the founders were making too many mistakes and that the brand needed a lot of work.
Krvvy vs Invogue
While the Krvvy founders impressed all the Sharks with their product, they also received an offer from Namita and Anupam. Namita offered Rs 1.2 crore for 3 per cent equity. Vineeta Singh opted out, saying, “Their Marwari attitude will not align much with this business; there is a structural problem. It will be difficult to make money.” Kanika also touched on the point where the founder revealed having raised bridging capital from an investor for Rs 4 crore and talked about his diluted capital. She opted out, saying: “I was very interested in making an offer, but their capacity is already very diluted and I will have to spend too much time on it, so 2-3 percent equity won’t work for me.”
Anupam Gupta said, “I never thought you guys would go this far. But 1-2 per cent is meaningless as you will have a bridging round of Rs 4 crore.” He later made an offer for Rs 2 million in exchange for 5 per cent equity. Aman Gupta said, “I like the quality of their products, they are great founders, their pitch quality is perfect, but I doubt the quality of their investors, they couldn’t help them till now. And their recruitable is tough, so I’m out.”
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Later, the bowlers made a counter offer asking Anupam and Vineeta to join forces. While Anupam refused to acquire less than 5 per cent share capital, Namita also did not want to be affected in the share capital. After some discussions, the bowlers finalized the deal with Namita for Rs 1.2 crore for 3 per cent equity.
After Krvvy, Invogue Fashion also landed a deal with Aman Gupta. While Namita opted out and said, “Sorry, I didn’t like the designs, spend a little time on finishing, material and finances.” Anupam also looked upset. He said, “You will have been left behind somewhere. Move faster, raise capital and grow. I won’t be able to join you today.” Vineeta gave his opinion and said, “You are moving away from your core, you will panic in the business due to competition, and that is very dangerous, so I am out.” Kanika also added, “For me, manufacturing your product in China and selling it here is a marketing venture. I am driven to invest in Made In India products. And you don’t have a focus group yet, so I’m leaving.”
Aman went on to launch two offers. He said, “I like you guys, you will have achieved a lot by 25. When I was that age, I didn’t know what to do and I made a lot of mistakes. But I know what you guys don’t know, here is my offer: Rs 2 million for 20 percent or Rs 1 million for 10 percent, pick one.”
When the founders offered 6 per cent equity in exchange for Rs 2 million, Aman added: “Now you are also making a mistake; we don’t need another investor after this.” Finally, he closed the deal for Rs 2 million in exchange for 15 percent equity.
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Shark Tank India 5 airs on SonyLiv and Sony TV from Monday to Friday at 10 pm