5 minutes of readingNew DelhiFebruary 10, 2026 07:05 pm IST
Actor Allu Arjun took legal action against a brand manager after she claimed on a podcast that the actor has rules for interacting with him, including a 42-point list of dos and don’ts for how to behave in front of him. He also made comments about how big the actor’s entourage is.
Allu Arjun takes legal action
Allu Arjun’s team issued a statement on Tuesday after a clip of their interview went viral. “Certain recent comments about Mr. Allu Arjun are completely baseless and false. He has always conducted himself with utmost dignity and honour. We take these false allegations seriously. Our legal team is initiating defamation proceedings against those responsible. We request everyone to refrain from spreading unverified information,” the note reads.
A recent video spreading unfounded accusations about @alluarjun garu is completely fake. The matter is being taken seriously and legal action is being taken against those responsible. Please refrain from sharing unverified content. pic.twitter.com/HwHU7Ti51k
– Sarath Chandra Naidu (@imsarathchandra) February 10, 2026
Claims about Allu Arjun
In a recent conversation, a media marketer revealed that when he shot for a campaign with star Pushpa, he came to know that her management sends him. She shared that the rules dictate that you can’t make eye contact and that you must always keep an arm’s length away from him. She remembers that one cannot use their phone in her presence and shared that Allu Arjun The security team snatched his phone when he entered the room.
Kaveri Baruah, a media marketer, shared with YouTube channel Sweekriti Talks that southern stars often come with a large entourage and three levels of managers, where their managers also have managers. “Before I met him, we had a note with 42 do’s and don’ts. And they have a manager for a manager for a manager,” she shared. “They have a great manager, then another manager who reports to that manager. And they are very strict. Don’t look the man in the eye, don’t shake his hand…” he said, as the interviewer burst out laughing.
When the interviewer asked Kaveri about more such rules, she said, “One-hand distance. And you can’t use your phone, of course. When he came in, I was sitting to the side. I was doing something on my phone. His bodyguard jumped in front of me and snatched the phone from me. He said, ‘It’s not allowed.’ I said, ‘Excuse me? I’m just doing my job.’ He said, ‘No phones allowed.'”
He explained that southern stars are stricter compared to Bollywood stars as “Bombay It’s very nice and casual with the celebrity effect. It’s very easy for them to navigate Mumbai, but the rest of the country is very obsessed with actors.” Allu Arjun was last seen in Pushpa The Rule, which grossed over Rs 1.7 crore worldwide.
What Karan Johar and Sanjay Gupta said about the problems in the Bollywood environment
In recent months, conversations about the cost of Bollywood celebrities’ entourage have been gaining steam. In a previous talk with Cyrus Broacha, director Sanjay Gupta shared that some Bollywood stars have an entourage of 30 people. He also revealed that certain stars have six dressing tables. “I know certain actors who have six makeup vans. It’s mandatory. The first van is their personal space. This is real; I’m very serious. Wahan saab nanga baithte hain (The man sits naked in that truck). Then, next to it is the other Saab van, wahan pe saab makeup and hairstyle map hain (There the man puts on his makeup and hair). Uske baaju mein is van jahan saab hain meeting map (In the truck next door, the man has his meetings). Listen to me. There is a fourth van, which has its gym. Wahan saab grove training map (The man works there). I said fine. You have to keep one thing in mind; Training van means you will bring your trainer, your assistant, the van driver and the van maintainer. There are six people per van. Then, makeup and hair and stylists have their own assistants,” he revealed.
Story continues below this ad.
In another chat with Komal Nahta, Karan Johar spoke about rising entourage costs and said he has an “ethical problem” with these costs. “My problem is actors who receive gigantic payments and still expect producers to pay for their basic needs. Show some grace. I find it strange when these small problems become points of contention. I don’t understand why some actors travel with six or eight people in their entourage,” he said.