3 minutes of readingBombayJanuary 30, 2026 12:17 pm IST
Year the box office debacle of the 2024 film Jigra, which Alia Bhatt co-produced under her Eternal Sunshine Productions banner, the actor has now announced another project as a producer. This time, however, the film will be released straight to digital on Amazon Prime Video. Titled Don’t Be Shy, the film was launched on Friday morning, following a quirky and tongue-in-cheek announcement video that Alia shared on Instagram. The video also features his sister and partner in the production company, Shaheen Bhatt.
The over two-minute clip begins with Alia Bhatt stressing over a call when she is informed that the actor of her film has gone missing. As she hurls insults into the phone in frustration, she notices a camera following her, quickly becomes civil, and invites the camera into the room. From the camera, a voice asks Alia, “What’s the secret to a good production?” Alia quickly replies, “Listening,” while ignoring her phone ringing continuously. He finally picks it up, only to discover that a turtle has eaten the movie script. Shaheen then enters the scene and reminds Alia that she had already warned her about the dangers of moving forward with a turtle.
The clip takes a humorous turn as Alia and Shaheen struggled to find a good script as producers, and were constantly presented with only action and revenge stories. When asked why she chose Don’t Be Shy as her next venture, Alia says: “Iss kahaani mein sab kuch hai. Romance hai. Heartbreak hai. Gaane bhi hai. Girls bhi hai, boys bhi hai, teachers aur ek turtle bhi!” Shaheen chimes in: “It’s a story you grow up with.” The duo then reveal the sketch of Shy’s final look, something that was missing. They add a bow to complete the look, and Alia declares, “That’s Shy.”
According to the press release, Don’t Be Shy is a coming-of-age romantic comedy that follows the story of Shyamili ‘Shy’ Das, a 20-year-old girl who thinks she has it all figured out, until her carefully planned life takes an unpredictable turn and things start to spiral out of her control. The film is written and directed by Sreeti Mukerji and will soon release on Prime Video.
Watch the Don’t Be Shy announcement video here:
Alia Bhatt debuted as a producer with the revenge comedy Darlings on Netflix, which received massive critical acclaim, and went on to produce another critically acclaimed show, Poacher, for Prime Video. However, his production house suffered a setback with the 2024 theatrical release of action-starrer Jigra.