In the last episode of Shark Tank India 5judges Anupam Mittal, Kanika TekriwalAman Gupta, Vineeta Singh and Namita Thapar were very impressed with a brand of handmade bangles called Taasha Craft. When the Gujarat-based founders took their brand to the tank, Anupam praised them for creating employment; He even praised the clarity among the four founders. Vineeta and Namita praised their designs; However, Kanika and Anupam advised the founders not to ruin their business with any investment.
What is Taasha craft?
Taasha Craft is a handmade bangles brand from Gujarat. Founded by Anjali Wadiwala, Anjali Tandel, Khushbu Tandel and Ankita Tandel, who hail from a small village, Kosamba, in Gujarat, Taasha Craft provides employment to 120 women. They create unique bracelets and also design them to match the dress. So far, they have more than 500 designs in their collections. Wanting to expand their workshops and manufacturing base, the founders appeared on Shark Tank India 5 seeking an investment of Rs 75 lakh for 5 per cent equity, putting their company’s valuation at Rs 15 crore.
The founder revealed that since her husbands are in the merchant navy, they decided to become independent, and that’s where this idea arose. During the lockdown, they decided to revive this passion and started as an Instagram-based business. In 2022, their Navratri collection went viral, after which they decided to expand the business.
While Anupam Mittal was impressed with their ‘straightforward’ speech, Vineeta and Namita were surprised to know that they had a team of 120 artisans, 8 people in the core team and 12 people in the support team, managing to generate revenue of Rs 4 crore. The founder shared that in 2022-23, they made sales of Rs 69 lakhs with an EBITDA of 10.8 percent. In 2023-24, its revenue was Rs 1.15 crore with an EBITDA of 19.3 per cent. In 2024-25, they earned Rs 2.25 crore with an EBITDA of 11.9 per cent, and so far this year their sales were Rs 2.05 crore with an EBITDA of 10 per cent; They projected to close the year with revenues of between 4 and 4.5 million rupees.
What impressed the Sharks even more was their organic reach on social media, which ran into the millions, as well as their 4.5 rating on Amazon.
‘Hum aapka business bigaad denge’: Kanika Tekriwal
Praising their business, Anupam Mittal told them: “This is so wonderful, we had no idea that in a village like Kosamba, four girls built a Rs 4 crore business and employed 120 women. But if you think about it again, you can scale this even further without an investment. Have you thought about the obligations that come with making an investment? If you take this money, you will have to make the business worth Rs 100 crore from Rs 4 crore, and come back Between 10 and 20 times more money for investors.”
He further advised them, “We first build it at a valuation of Rs 20 crore and then think of expanding it further. I don’t think you need my capital, so I’m leaving.” Kanika Tekriwal also opted out and offered similar comments. She said, “I am a consultant in a company that empowers women in villages. I want you to meet them. It will help you train other girls in other villages and build your manufacturing base. You don’t need people like us, hum aapka business bigaad denge, we will take away what you are trying to do. Please don’t get caught in this investment web.”
Later, Aman came forward and made an offer. He said: “Bracelets have been an evergreen. I’ve never seen a brand of bracelets and I think there should be one. I have no idea about this business, but if we don’t help it, who would we help?” He later asked if Namita or Vineeta would like to join him and Namita agreed. Namita and Aman offered Rs 75 lakh for 10 per cent equity.
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At this point, Vineeta decided not to participate and said, “D2C brands dream of reducing marketing as it leads to their death. It is a lesson that Shark Tank India gives to all brands, especially on customer acquisition cost, which is zero for you. I was thinking of a royalty-based offer, but as an investor and someone who wants to see it win, I think Namita and Aman’s offer is better, so I will not make my offer.”
With a joint offer from Namita and Aman, the founders request to reduce the share capital. Aman and Namita then demand royalty. Finally, the deal closes for Rs 75 lakhs with 5 per cent equity and 1 per cent royalty on net sales until Rs 75 lakhs is recovered.
Shark Tank India 5 airs on SonyLiv and Sony TV, Monday to Friday at 10 pm